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Strategic Advertising Management Oxford University Press, New York Larry Percy, John Rossiter, & Richard Elliott (2001) This review discusses Percy, Rossiter and Elliott’s textbook Strategic Advertising Management. It comments first on the characteristics of the text before discussing its strengths and weaknesses. 1987 and 1997 texts. Download free ebooks at bookboon.com Please click the advert 5 Strategic Management 4.2 The вЂplanning’ school 24 4.3 The вЂpositional’ school 25 4.4 The вЂresource based’ school 25 4.5 Key points 25 5 Stakeholder Theory 26 5.1 Introduction – definition of Stakeholders 26 5.2 Explanation 26 5.3 External stakeholders 28
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